Présentation de la société
Présentation sur leur site :
- Film production
- Marketing [&] Distribution
- TV Content
Indian Film Studios (IFS) is a rapidly growing organization that has taken assured strides towards carving a niche in the Indian film industry within a very short span. The company’s vision is to create an ecosystem for content in the prolific entertainment industry and emerge as a leading organized player. Towards this goal, it has strengthened its focus to create a robust system that renders a more structured and professional approach of operation despite the constantly evolving dynamics of the Industry.
The inception of IFS in 2015 marked the beginning of the journey of an integrated film company, a one-stop-shop offering end-to- end solutions catering to the entire spectrum of the film value chain-production, distribution, marketing [&] promotion, monetization of content and talent management. IFS is focused towards leveraging the increasing appetite for differentiated content amongst the Indian audience. The organization provides a great platform for budding filmmakers to showcase their talent by promoting clutter breaking content that strikes the right chord with a discerning audience. In a short span of time, IFS has already produced three regional films from its stable with an impressive slate of Hindi feature films in the pipeline.
Also, in its repertoire is the distribution of cinematographic films at an expansive scale, both at a national and global level. Their objective is to penetrate into potential markets which were erstwhile untapped and opening up new horizons to significantly widen the reach through viable marketing strategies. IFS is committed to creating a seamless global distribution network, easing out the existing bottlenecks within geographies to maximize revenues for all stakeholders.
Additionally, IFS offers specialized and cost efficient solutions for the marketing and promotion of the films it undertakes. The marketing campaigns are strategically planned to effectively leverage a gamut of platforms including conventional media vehicles like print, television, radio as well as popular digital channels like the various social media platforms, Over-the- Top content (OTT) and other major entertainment content platforms.
IFS puts a strong emphasis on monetization of content by making use of analytical solutions to assess audience behavioral trends across various touch points and maximize the return on investments. And last but definitely not the least, their talent management capability backed by a strong relationships with talent which is imperative in the Indian market, ensures effective time management which is a cornerstone of best practices, cost control and revenue optimization in the entertainment Industry.
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