Présentation de la société
28/02/2014 : After less than three years in the Japanese market, Hulu is selling its business to Nippon Television Network Corporation.
Hulu launched in Japan in September 2011. Now, Nippon TV is taking over
the operations, in a transaction expected to close in early spring. The
move marks Nippon TV's entry into the SVOD business.
As part of the acquisition, the parties will be entering into a
separate agreement in which Hulu will license its brand and technology
to a subsidiary of Nippon TV, as well as provide support services that
will enable Nippon TV to continue to make the SVOD service available
under the Hulu brand using the same platform. Nippon TV’s popular shows
and original exclusive content will launch on the Hulu service in Japan.
“In addition to terrestrial broadcasting and BS/CS broadcasting, Nippon
TV is looking forward to succeeding Hulu’s business as a new path to
deliver content through the Internet,” said Yoshio Okubo, the president
of Nippon TV. “Hulu’s sophisticated brand, wide content lineup, and its
outstanding technology are very attractive. We feel a big potential in
the brand and service Hulu has created.”
“Hulu launched in Japan less than three years ago, a first-of-its-kind
subscription video on demand service in the market which has grown to 50
content partners, offering users more than 13,000 assets of TV dramas
and movies across 90 million devices,” added Mike Hopkins, the CEO of
Hulu. “We are very proud to have created a service that Nippon TV, the
broadcast leader in Japan, sees as a strong asset.”
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