VIVA Entertainment
Autres nomsVIVA Entertainment
Pays d'origineEmirats arabes unis
Présentation de la société
VIVA Entertainment is the leading distributor of packaged, or what is commonly called boxed media, covering movies, music, games and toys in the Middle East. The company was established in 1974, then, christened as Vanilla Music. Head quartered in UAE out of Jebel Ali Free Zone in Dubai, VIVA Entertainment employs over 250 people and has sales and distribution offices in Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, Egypt and Lebanon. Today, VIVA represents all the Hollywood majors – Walt Disney, Warner Brothers, Universal Studios, Twentieth Century Fox, Paramount, Sony Pictures, MGM and some of the leading independent studios namely Dreamworks, Aardman, BBC, National Geographic and HIT Entertainment in the Home Entertainment space. VIVA is home to the second largest recorded music company Sony Music Entertainment representing super hit albums from some of the biggest superstars in the business including Michael Jackson, Shakira, Beyonce, Daft Punk, Justin Timberlake, Pharrell Williams, P!nk, AC/DC, Roger Waters, Foo Fighters, Sia and Pink Floyd to name a few. In 2010 VIVA set foot into the gaming industry and inks distribution agreements with Square Enix, Take 2 Interactive and Telltale Games who represent some of the most popular games – Tomb Raider, Hitman, Grand Theft Auto, WWE, Minecraft and Game of Thrones to name a few. In 2012 VIVA entered the Toy distribution space bringing in distribution synergies within the dominant spaces VIVA was already present in (Movies, Music and Games). With exclusive distribution agreements with some of the leading independent toy companies namely Moose Toys, Tonka and its alliances with Mattel and Disney, VIVA today is proud to be a well known toy distributor in the region. VIVA’s distribution strength lies in reaching out far and wide and beyond the traditional stores through its exclusive store and category management agreements. VIVA has accomplished securing vantage display and store space in very little time through aggression and commitment it continuously displays within the traditional toy trade. One of VIVA’s biggest strength is in managing the category in various stores across the region. VIVA is the exclusive category manager for packaged media in Carrefour, Gas Stations and various Super Markets and Hyper Markets covering 295 outlets for packaged media and 211 outlets for toys.
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