The latest news about French films abroad - Newsletter #53
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March 2015 (EN)
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Editorial
International film festivals and markets consistently indicate that French films travel the world as much as ever, even if this is clearly not always the case for our artists… While directors show an unfaltering commitment to accompanying their films across the globe, actors are at times a little harder to convince. Whether this is due to a lack of long-term vision, highly variable workloads, or unavoidable changes in shooting schedules, there are obviously many objective explanations. However, public awareness surveys confirm a conclusion that we reached at UniFrance many years ago: that the support of artists always benefits the performance of films beyond our borders. The personal gains involved are also undeniable: the actors who travel are those who go on to achieve greater success with international audiences and who are offered more projects from outside France. This is a reality that we have communicated to many actors and actresses recently, encouraging them (with considerable success!) to accompany the commercial release of their films in neighboring European countries. Priority has been given to Germany, where French films (comedies in particular) maintain a high market share. The UniFrance films Artistic Committee intends to continue these efforts to raise awareness and will be proposing new initiatives in the near future. We will be back with more news very soon! Jean-Paul Salomé President of UniFrance films
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> French films at the international box office: February 2015
In February, French cinema registered good attendance levels in foreign theaters. Several comedies established a solid presence in North America and Western Europe, while a family film rode high at the box office in Latin America.
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